This week Ruben found his voice. On Monday, there was something different about the sound when Simba and Rey were roaring and sure enough, Ruben was joining in with them! We are trying to get footage of him roaring with the other boys, but so far, by the time we get there, he’s stopped. He’s also announcing himself to everyone throughout the day, and we caught the video here – Ruben’s first real roar caught on camera! Turn the volume up, because for everyone who has followed him from his lonely life in Armenia to South Africa, this is a huge landmark. He is throwing himself into his roaring with such gusto, he wobbles but there’s no falling down for this loud, proud lion!

ADI WILDLIFE SANCTUARY FACEBOOK LIVE SUNDAY, 5TH NOVEMBER. 5.45pm South Africa; 3.45pm UK; 11.45am EST; 9.45am PST. We will be with the animals at sunset, so may just catch Ruben roaring. This is subject to the weather as we are now in rainy season, getting Spring rains.

PS: Don’t forget that, by popular demand, Ruben T-shirts are currently available for his lifetime care. Order yours here

Click here to donate toward Ruben’s care.