This week Ruben found his voice. On Monday, there was something different about the sound when Simba and Rey were roaring and sure enough, Ruben was joining in with them! We are trying to get footage of him roaring with the other boys, but so far, by the time we get there, he’s stopped. He’s also announcing himself to everyone throughout the day, and we caught the video here – Ruben’s first real roar caught on camera! Turn the volume up, because for everyone who has followed him from his lonely life in Armenia to South Africa, this is a huge landmark. He is throwing himself into his roaring with such gusto, he wobbles but there’s no falling down for this loud, proud lion!
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“Fabulous” – Ruben health update

“Fabulous” was Dr Peter Caldwell’s reaction to seeing Ruben during our veterinary day at the ADI Wildlife Sanctuary yesterday (which many of you watched live on Facebook). Having examined Ruben the day after he arrived from Armenia (and reviewed videos since Ruben’s arrival), Dr Caldwell was pleased with his overall improvement in such a short space of time – can you believe it was 26 days ago he stepped out of his travel crate?
Continue readingRuben on the move
A life of severe confinement and poor nutrition has left Ruben with severe mobility problems. The 15-year old lion is being treated for spondylitis, inflammation of the spine and joints and may have other underlying issues. Before he left Armenia, he could barely take a couple of paces before his hind legs collapsed and he fell. However, thanks in a large part to this remarkable lion’s determination, since arriving at the ADI Wildlife Sanctuary he has driven himself on and is walking further each day and doing better turning. This video, filmed in the last few days, shows that Ruben still has a long way to go, but the work improving the quality of his life is just beginning. Please note this is not a “Best of Ruben” video, the footage is selected to show supporters who are helping him the full range of his movement, the progress he is making, and the work still to do. This Kunduchi punchbag is pretty heavy, but Ruben carries it off with ease!
Continue readingRe-live Ruben’s journey home
Re-live those magical moments when Ruben flew from Armenia and stepped out onto grass and his African homeland at the ADI Wildlife Sanctuary for the first time. The video from Qatar Airways Cargo – who made his journey to a new life possible – contains previously unseen footage from behind the scenes of the journey and of Ruben’s first day at the ADI Wildlife Sanctuary. Enjoy Ruben’s blissful face as catnip swirls around him, note the donkeys making an appearance behind Tim, and for ADI supporters, smile as Tanya tells the person filming to stop looking at her Tarzan! With huge thanks to Qatar Airways Cargo who specially scheduled a large aircraft to take Ruben from Armenia.
To support Ruben: Donate US $ | Donate UK £
Ruben goes wild



Ruben goes wild with his first catnip bag! We wondered what Ruben would do as he took his first steps on African soil. It turned out he just wanted to play, and play, and play.
Six years of emptiness and loneliness ended as he walked to his giant catnip punchbag. Now, he has the company of his own kind living nearby, he walks on grass, bakes himself under the African sun in his Keith’s Happiness Habitat. And he is not afraid to show his inner kitten!
Continue readingRuben Rugby World Cup ready



Ruben looks ready to join defending champions South Africa as the tournament kicks off in France. After shredding his giant Kunduchi Pet Products punchbags, today we gave him this ‘rugby ball’ and he proudly strode around his camp with it at the ADI Wildlife Sanctuary, South Africa.
Ruben recently arrived from a zoo in Armenia, where he was alone in a tiny cage and developed difficulty walking due to poor care and nutrition. He has stunned people with his determination to stay on his feet and keep moving, and is now able to do a full circuit of his camp without falling. Enrichment like his ‘rugby ball’ is a vital part of his rehabilitation. It’s also essential for all of the 32 rescued lions and tigers at the sanctuary. You can help by donating toward more enrichment. Donate US $ | Donate UK £
Ruben rescue turns spotlight on lonely captive animals

The story of our rescue of Ruben the lion from Armenia – dubbed “the loneliest lion in the world” – exploded worldwide, with coverage in the US, UK, South Africa, Australia, Azerbaijan, Belgium, Bosnia and Herzegovina, Brazil, Costa Rica, Croatia, Czech Republic, Denmark, Finland, Germany, Greece, Hungary, India, Indonesia, Italy, Montenegro, Pakistan, Poland, Portugal, Romania, Thailand, Turkey, Ukraine, and Vietnam.
Ruben’s suffering and the rescue has touched the hearts of millions, and importantly, we got into the headlines the suffering of isolation and impacts on the health of captive animals.
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